Market Trends
03/06/2026, 11:41 - Tin tức
NHIỀU QUẢNG CÁO ĐƯỢC HIỂN THỊ. NHƯNG KHÔNG PHẢI QUẢNG CÁO NÀO CŨNG ĐƯỢC GHI NHỚ.
Nhiều chiến dịch quảng cáo sở hữu những con số rất ấn tượng: độ phủ lớn, lượng hiển thị cao, hàng triệu lượt tiếp cận. Nhưng đằng sau những báo cáo đẹp đó là một câu hỏi quan trọng hơn: Có bao nhiêu người thực sự nhớ đến thương hiệu?
30/05/2026, 10:00 - Tin tức
Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?
26/05/2026, 12:00 - Tin tức
"Attention" is becoming the new metric for measuring advertising effectiveness
10/12/2020, 10:00
Safeguard Your Brand’s Value: The Key to Long-Term Business Success
When we think of iconic brands like Coca-Cola, Điện máy Chợ Lớn, Thế giới Di động, LG, Vinamilk, Unilever, or Grab, they instantly come to mind. These brands are core assets of their respective companies, and their value continues to grow as their businesses expand. But how do businesses create a brand asset of their own?
28/10/2020, 10:00
Brand advertising without reminders yields no results
Many businesses are very enthusiastic when talking about their brand to others because, for them, the brand is like their intellectual child.
21/10/2020, 10:00
Similarities and Differences Between Brand Advertising and Performance-Based Advertising
Performance-based advertising (PBA) or Performance Marketing is a more precise approach than brand advertising and allows for the calculation of Return on Investment (ROI).
14/10/2020, 09:00
THE SIGNIFICANCE OF BRANDING
In fact, the history of branding is not that long, especially in countries like Vietnam, where people often believe that "good wine needs no bush." However, the influence of a brand is enormous. A product spread by word of mouth can only reach towns, districts, and cities but cannot become an international commodity. This is the true meaning of branding.
06/10/2020, 09:00
Failing to Grasp These 5 Brand Building Issues May Put Your Business in a Tough Spot
This is a very interesting question. In brand marketing, it is crucial to understand that mastering core tasks significantly influences customer choices and drives them towards purchasing the company's products and services
24/09/2020, 10:00
Elevator Advertising in Buildings – Misconceptions to Clear Up
The building elevator advertising channel can be seen as an offline media tool that amplifies brand presence, serving as a "crystal ball" to observe changes in the business landscape.
12/03/2020, 09:00
Reflections on Brand Marketing in the Post-COVID Era
The year 2020 was marked by unprecedented challenges. Early in the year, the world faced a severe health crisis; by mid-year, nations began controlling the pandemic, and by the year's end, cautious optimism returned as concerns about future outbreaks lingered.
15/01/2018, 09:00
Three “Formula” to help enterprises promote their brand and products
With deep experiences in the field of operating buidling television system, Mr. Guo Zhi Feng - Founder and CEO of Chicilon Media Company shares three tips to help businesses advertise their products and brands effectively.
The Timeless Nature of Branding in an Ever-Changing Era (Part 1)
When it comes to branding, a thousand experts will have a thousand different definitions
Elevator Advertising – An Effective Customer Reach Solution for Modern Businesses
As consumer information habits change, businesses need communication channels that are effective and hard to ignore. Elevator advertising leverages enclosed spaces and “unskippable” moments, allowing messages to be naturally remembered through daily repetition. With the ability to reach the right audiences in residential buildings, offices, and shopping centers, this is a highly suitable communication solution in the digital era.
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