Market Trends
03/06/2026, 11:41 - News
NHIỀU QUẢNG CÁO ĐƯỢC HIỂN THỊ. NHƯNG KHÔNG PHẢI QUẢNG CÁO NÀO CŨNG ĐƯỢC GHI NHỚ.
Nhiều chiến dịch quảng cáo sở hữu những con số rất ấn tượng: độ phủ lớn, lượng hiển thị cao, hàng triệu lượt tiếp cận. Nhưng đằng sau những báo cáo đẹp đó là một câu hỏi quan trọng hơn: Có bao nhiêu người thực sự nhớ đến thương hiệu?
30/05/2026, 10:00 - News
Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?
26/05/2026, 12:00 - News
"Attention" is becoming the new metric for measuring advertising effectiveness
25/01/2026, 12:00
What is Contextual Advertising? Advertising by Context in the Post–Personal Data Era
In the post–personal data era, as privacy regulations become increasingly strict, brands must find more natural and sustainable ways to reach consumers. Contextual advertising focuses on delivering messages based on the content and display environment rather than tracking individual behavior. As a result, ads remain highly relevant without relying on user data, making this a suitable communication trend for the new era.
25/01/2026, 12:00
Location-Based Dynamic Advertising: How Brands Optimize Messages at Every Touchpoint
As consumers constantly move across different spaces, delivering the same message everywhere is becoming less effective. Location-based dynamic advertising allows brands to flexibly tailor content to each touchpoint and specific context. As a result, messages are not only seen at the right time and place, but also become more relevant and memorable to customers.
25/01/2026, 12:00
Digital Elevator Advertising: An Effective Communication Solution in Enclosed Spaces
As consumers grow increasingly immune to traditional advertising, digital elevator ads are emerging as an effective solution in enclosed environments. With vivid screen displays and high exposure frequency, this format makes the most of short yet focused waiting time, helping brands leave a strong impression and directly reach high-value urban audiences.
13/01/2026, 12:00
Supermarket Advertising: A Golden Touchpoint for Brands, Triggering Instant Purchases
Supermarkets are convenient and popular shopping destinations where purchase decisions are made instantly and emotions are strongly activated. As a result, supermarket advertising has emerged as a strategic communication channel for brands. Join Chicilon Digital Media in exploring supermarket advertising in detail through the following article.
05/01/2026, 12:00
Elevator LCD Advertising – An Effective Way to Reach Users at Waiting Points
Elevator LCD advertising is emerging as a modern and highly effective media channel in buildings, offices, and shopping malls. Displayed at waiting points where audiences are more focused and receptive, this format enables brands to deliver messages clearly, capture attention quickly, and reach users in a persuasive and impactful way.
05/01/2026, 12:00
Is Elevator Advertising Effective? A Five-Dimensional Analysis
Elevator advertising is gaining increasing attention from brands, but how effective is it in practice? To evaluate its real impact, five key dimensions should be considered: reach, brand recall, exposure frequency, audience attention, and behavioral influence. A comprehensive analysis of these factors helps businesses make informed advertising decisions and optimize media performance.
05/01/2026, 12:00
Elevator Frame Advertising – An Effective Solution in Waiting Areas
Elevator frame advertising is becoming an optimal advertising choice in modern buildings. Positioned in elevator waiting areas—where people naturally pause—this format enables brands to reach audiences effortlessly, capture attention, and enhance brand recall, creating lasting impressions over time.
05/01/2026, 12:00
Da Nang Elevator Advertising 2026 – Detailed Pricing, Budget Optimization
Elevator advertising in Da Nang is emerging as an effective media channel that allows businesses to reach potential customers during key waiting moments. With repeated exposure and prominent placement in enclosed spaces, brand messages are easily remembered. This solution helps increase brand visibility, strengthen awareness, and create lasting impressions in one of Vietnam’s most vibrant tourism cities.
05/01/2026, 12:00
Apartment Elevator Advertising – An Effective Way to Reach Residents
Apartment elevator advertising is a highly visual and effective communication channel that leverages frequent exposure in enclosed spaces to reach the right residential audience. With repeated daily impressions, this format helps brands integrate into residents’ everyday lives, strengthen brand awareness, and influence purchasing behavior, making it an ideal solution for engaging residential communities.
04/01/2026, 12:00
Go! – Big C Supermarket Advertising: Optimizing Touchpoints to Drive Purchases
The Go! – Big C supermarket network is a familiar shopping destination for many Vietnamese households and a powerful retail media channel with strong advertising potential. Advertising in Big C supermarkets allows brands to maximize consumer touchpoints throughout the shopping journey, enhance brand awareness, influence purchase decisions, and drive sales directly at the point of sale.
04/01/2026, 12:00
VinMart Supermarket Advertising: Activating Purchases and Boosting Sales
In the competitive retail market, VinMart has become a familiar shopping destination for millions of Vietnamese households. Advertising in VinMart supermarkets goes beyond message delivery—it directly influences consumer psychology and purchasing behavior. With high customer traffic and a well-controlled shopping environment, VinMart offers brands a powerful opportunity to drive sales growth.
26/12/2025, 12:00
Overview of Elevator Advertising Formats: Pros, Cons & Execution Tips
As businesses increasingly focus on customer experience and brand awareness, elevator advertising has become a popular media choice thanks to its focused reach and effectiveness. Join Chicilon Digital Media in exploring the most common elevator advertising formats today, analyzing their pros and cons, and identifying the most suitable communication solutions for your brand.
26/12/2025, 12:00
Elevator Poster Pricing 2026: Boost Brand Awareness Cost-Effectively
Elevator posters offer a simple yet effective advertising solution with reasonable deployment costs and high exposure frequency. By naturally reaching audiences in confined spaces, elevator poster advertising enhances brand recall and stands out as a cost-effective promotional option for businesses in 2025.
26/12/2025, 12:00
LED Building Advertising vs. Elevator LED Screens: Which Is More Effective?
As Digital Out-of-Home (DOOH) advertising continues to grow, businesses gain more opportunities to reach their target audiences. Among the most popular formats are outdoor LED building advertising and LED screens inside building elevators. This article compares these two advertising solutions, highlights their strengths, and helps brands choose the most effective option to optimize media performance and investment.
26/12/2025, 12:00
Building Elevator Advertising – An Effective Media Channel at the Point of Wait
Building elevator advertising is a modern communication channel that leverages prime waiting moments to reach audiences. With continuous exposure in enclosed spaces, advertising messages capture attention, enhance brand recall, and effectively stimulate purchasing behavior right at the point of contact.
26/12/2025, 11:00
9 Product Advertising Methods That Help Businesses Boost Sales
In a highly competitive market, choosing the right advertising methods is key to driving sales growth. These 9 effective product advertising strategies help businesses achieve breakthroughs, increase brand visibility, and attract potential customers.
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