Market Trends
03/06/2026, 11:41 - Tin tức
NHIỀU QUẢNG CÁO ĐƯỢC HIỂN THỊ. NHƯNG KHÔNG PHẢI QUẢNG CÁO NÀO CŨNG ĐƯỢC GHI NHỚ.
Nhiều chiến dịch quảng cáo sở hữu những con số rất ấn tượng: độ phủ lớn, lượng hiển thị cao, hàng triệu lượt tiếp cận. Nhưng đằng sau những báo cáo đẹp đó là một câu hỏi quan trọng hơn: Có bao nhiêu người thực sự nhớ đến thương hiệu?
30/05/2026, 10:00 - Tin tức
Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?
26/05/2026, 12:00 - Tin tức
"Attention" is becoming the new metric for measuring advertising effectiveness
25/01/2026, 12:00
Location-Based Dynamic Advertising: How Brands Optimize Messages at Every Touchpoint
As consumers constantly move across different spaces, delivering the same message everywhere is becoming less effective. Location-based dynamic advertising allows brands to flexibly tailor content to each touchpoint and specific context. As a result, messages are not only seen at the right time and place, but also become more relevant and memorable to customers.
25/01/2026, 12:00
What is Contextual Advertising? Advertising by Context in the Post–Personal Data Era
In the post–personal data era, as privacy regulations become increasingly strict, brands must find more natural and sustainable ways to reach consumers. Contextual advertising focuses on delivering messages based on the content and display environment rather than tracking individual behavior. As a result, ads remain highly relevant without relying on user data, making this a suitable communication trend for the new era.
25/01/2026, 12:00
What is OOH? Comparing with DOOH: Which Is Optimal for Businesses?
In the digital era, as consumers become “saturated” with social media ads, outdoor advertising (OOH) is rising strongly as an irreplaceable real-world touchpoint. In particular, the shift from traditional OOH to digital OOH (DOOH) has opened a new chapter for the media industry.
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