Market Trends
03/06/2026, 11:41 - Tin tức
NHIỀU QUẢNG CÁO ĐƯỢC HIỂN THỊ. NHƯNG KHÔNG PHẢI QUẢNG CÁO NÀO CŨNG ĐƯỢC GHI NHỚ.
Nhiều chiến dịch quảng cáo sở hữu những con số rất ấn tượng: độ phủ lớn, lượng hiển thị cao, hàng triệu lượt tiếp cận. Nhưng đằng sau những báo cáo đẹp đó là một câu hỏi quan trọng hơn: Có bao nhiêu người thực sự nhớ đến thương hiệu?
30/05/2026, 10:00 - Tin tức
Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?
29/10/2024, 09:00
Why Elevator Screens Can Be More Effective Than Smartphone Screens?
In a landscape where consumers are increasingly distracted by multiple information channels, elevator advertising has emerged as a unique and effective medium.
04/10/2024, 10:00
Elevator Digital Media - An Engaging Touchpoint that Drives Shopping
Digital screens not only enhance product awareness but also create effective opportunities to reach potential customers.
20/09/2024, 09:00
CEO Chicilon Media: Brand value helps determine market share
Brand value and image play a crucial role in attracting and retaining customers, ultimately impacting market share, according to Guo Zhi Feng, CEO of Chicilon Media.
12/09/2024, 10:00
OPPO Enhances Competitiveness through Elevator Marketing Strategy
Leveraging Chicilon Media's elevator screen network, OPPO boosts brand awareness and drives sales in the Vietnamese market.
16/08/2024, 10:00
How effective is the elevator media channel?
The elevator media channel can reach millions users every day, promoting brands effectively.
06/08/2024, 10:00
The First Building Elevator Digital Media Forum organized by MMA Global Vietnam
The marketing industry is constantly evolving, and to stay ahead of trends, individuals need to access the latest information as soon as possible.
26/06/2024, 10:00
How advertising influences media campaigns
According to media experts, advertising is one of the key factors in determining whether a brand communication campaign is successful or not.
02/05/2024, 09:00
Elevator Digital Advertising and Outdoor Advertising: Which has optimal communication impact?
Vertical Impression, one of the world's leading companies in outdoor advertising, conducted a study evaluating the impact of different types of advertising media, including outdoor billboard signs and elevator media channels.
26/04/2024, 10:00
From TV to Elevator Screens: A Compelling Shift for Advertisers
Just as television content entertains and informs viewers—holding their attention—elevator screens similarly engage audiences.
24/04/2024, 10:00
Maximizing Elevator Advertising Impact with Precision Targeting Strategies
With every new campaign, your agency is tasked with building an effective media plan that delivers your compelling narrative to a specific audience.
03/03/2024, 10:00
The elevator media channel solves the problem of "ads skipping"
The fact that people can "choose" to skip ads is an advance in the industry and is also inevitable in upgrading the consumer experience.
01/03/2024, 10:00
Elevator Media Channel from the perspective of experts and businesses
With rapid economic development and increasing urbanization in Vietnam, elevators have become a common infrastructure in large cities.
17/07/2023, 22:00
Elevator Digital Advertising and Outdoor Advertising: Which has optimal communication impact?
The integration of technology into advertising on TV screens in elevators and outdoor LED displays is becoming an effective advertising tool that many brands are paying attention to.
02/07/2021, 10:00
Five Consumer Behavior Trends To Watch In 2021
Kantar’s 2021 Media Trends & Predictions Report highlights that the impact of the pandemic has triggered a decade-long wave of media innovation.
09/06/2021, 10:00
The impact of COVID-19 on consumer behavior
The COVID-19 crisis is affecting consumer behavior and thus the way in which marketing can be used. The use of marketing during (and after) the COVID-19 crisis shows (and will continue to show) similarities with the way that marketing is carried out during economic downturns.
01/06/2021, 10:00
Building a strong brand has become more crucial in the era of rapid ICT development
With the economy growing, the number of businesses is increasing, leading to unexpected competition among industry peers.
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