Market Trends
05/01/2026, 12:00 - Tin tức
Apartment Elevator Advertising – An Effective Way to Reach Residents
Apartment elevator advertising is a highly visual and effective communication channel that leverages frequent exposure in enclosed spaces to reach the right residential audience. With repeated daily impressions, this format helps brands integrate into residents’ everyday lives, strengthen brand awareness, and influence purchasing behavior, making it an ideal solution for engaging residential communities.
05/01/2026, 12:00 - Tin tức
Da Nang Elevator Advertising 2026 – Detailed Pricing, Budget Optimization
05/01/2026, 12:00 - Tin tức
Elevator Frame Advertising – An Effective Solution in Waiting Areas
05/01/2026, 12:00 - Tin tức
Is Elevator Advertising Effective? A Five-Dimensional Analysis
19/04/2021, 09:00
HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE
Why have McDonald's and Starbucks been so rampant all over the world for decades? Each brand holds an important position in the minds of customers and becomes the first choice in their needs.
31/03/2021, 10:00
How to strengthen your brand’s position in the second phase of the Internet era
In the early days of the internet, there were countless opportunities hidden in the gaps of the digital space—this was the era when brand marketing was driven by traffic-based thinking.
25/03/2021, 10:00
Rather than merely 'planting grass', brands should focus on 'planting trees'-building long-term value
Today, the way brands are built has changed. The language of communication between brands and consumers has changed. The values, attitudes, and cultural decoding of brands have changed.
18/03/2021, 10:00
THE ANSWER FOR "GOLDBACH'S CONJECTURE" IN ADVERTISING AND MARKETING MAY JUST ARISE
John Wanamaker is hailed as the father of convenience stores. His famous quote "The customer is God" may have been one of his catchphrases.
26/01/2021, 10:00
[A $2 Billion Investment Plan] Why Do Japanese Retail Giants Value Vietnam So Highly?
In recent years, Vietnam has not only attracted significant foreign investment for factory establishment, but also drawn many renowned international fashion brands such as Uniqlo, MUJI, and Zara to open stores and gain popularity among Vietnamese consumers.
20/01/2021, 09:00
How Vietnamese Businesses Adapted to the Pandemic?
The pandemic erupted unexpectedly, plunging business leaders into an unprecedented year. Anxiety within the business community continuously surged, casting a shadow of uncertainty across all sectors.
14/01/2021, 10:00
HOW TO MAKE SYMBOLS IN LOGOS IMPRESS CUSTOMERS
In this article, we will discuss why brands emphasize symbols in logos so much and what role these symbols play in brand building.
29/12/2020, 10:00
In the Second Half of 2020, Advertising Budgets of Major Brands such as P&G and McDonald’s Will Increase
In 2020, the COVID-19 pandemic had a profound impact on the advertising industry. A key concern across the sector has been how advertising budgets and expenditures from various brands would be allocated.
22/12/2020, 09:00
Why Do FMCG Need Branding?
Why do we need to build a brand for consumer goods? When products are selling well and life is comfortable, why still invest in branding?
17/12/2020, 10:00
Building Brand Power Over Traffic Growth: A Business Imperative
For the development of businesses, the question of whether to invest in increasing traffic or in building a brand is always a topic of much debate.
10/12/2020, 10:00
Safeguard Your Brand’s Value: The Key to Long-Term Business Success
When we think of iconic brands like Coca-Cola, Điện máy Chợ Lớn, Thế giới Di động, LG, Vinamilk, Unilever, or Grab, they instantly come to mind. These brands are core assets of their respective companies, and their value continues to grow as their businesses expand. But how do businesses create a brand asset of their own?
28/10/2020, 10:00
Brand advertising without reminders yields no results
Many businesses are very enthusiastic when talking about their brand to others because, for them, the brand is like their intellectual child.
21/10/2020, 10:00
Similarities and Differences Between Brand Advertising and Performance-Based Advertising
Performance-based advertising (PBA) or Performance Marketing is a more precise approach than brand advertising and allows for the calculation of Return on Investment (ROI).
14/10/2020, 09:00
THE SIGNIFICANCE OF BRANDING
In fact, the history of branding is not that long, especially in countries like Vietnam, where people often believe that "good wine needs no bush." However, the influence of a brand is enormous. A product spread by word of mouth can only reach towns, districts, and cities but cannot become an international commodity. This is the true meaning of branding.
06/10/2020, 09:00
Failing to Grasp These 5 Brand Building Issues May Put Your Business in a Tough Spot
This is a very interesting question. In brand marketing, it is crucial to understand that mastering core tasks significantly influences customer choices and drives them towards purchasing the company's products and services
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