Market Trends
25/01/2026, 12:00 - Tin tức
Digital Elevator Advertising: An Effective Communication Solution in Enclosed Spaces
As consumers grow increasingly immune to traditional advertising, digital elevator ads are emerging as an effective solution in enclosed environments. With vivid screen displays and high exposure frequency, this format makes the most of short yet focused waiting time, helping brands leave a strong impression and directly reach high-value urban audiences.
25/01/2026, 12:00 - Tin tức
Location-Based Dynamic Advertising: How Brands Optimize Messages at Every Touchpoint
25/01/2026, 12:00 - Tin tức
What is Contextual Advertising? Advertising by Context in the Post–Personal Data Era
25/01/2026, 12:00 - Tin tức
4 Popular Outdoor Advertising Formats: Which Is Optimal for Reaching Customers?
24/04/2024, 10:00
Maximizing Elevator Advertising Impact with Precision Targeting Strategies
With every new campaign, your agency is tasked with building an effective media plan that delivers your compelling narrative to a specific audience.
03/03/2024, 10:00
The elevator media channel solves the problem of "ads skipping"
The fact that people can "choose" to skip ads is an advance in the industry and is also inevitable in upgrading the consumer experience.
01/03/2024, 10:00
Elevator Media Channel from the perspective of experts and businesses
With rapid economic development and increasing urbanization in Vietnam, elevators have become a common infrastructure in large cities.
17/07/2023, 22:00
Elevator Digital Advertising and Outdoor Advertising: Which has optimal communication impact?
The integration of technology into advertising on TV screens in elevators and outdoor LED displays is becoming an effective advertising tool that many brands are paying attention to.
02/07/2021, 10:00
Five Consumer Behavior Trends To Watch In 2021
Kantar’s 2021 Media Trends & Predictions Report highlights that the impact of the pandemic has triggered a decade-long wave of media innovation.
09/06/2021, 10:00
The impact of COVID-19 on consumer behavior
The COVID-19 crisis is affecting consumer behavior and thus the way in which marketing can be used. The use of marketing during (and after) the COVID-19 crisis shows (and will continue to show) similarities with the way that marketing is carried out during economic downturns.
01/06/2021, 10:00
Building a strong brand has become more crucial in the era of rapid ICT development
With the economy growing, the number of businesses is increasing, leading to unexpected competition among industry peers.
13/05/2021, 10:00
“THE FATHER OF MODERN MARKETING” PHILIP KOTLER: MARKETING IS THE ART OF DISTINCTION
Marketing is about making true distinction, including psychological and emotional distinctions, and branding is one of such methods.
19/04/2021, 09:00
HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE
Why have McDonald's and Starbucks been so rampant all over the world for decades? Each brand holds an important position in the minds of customers and becomes the first choice in their needs.
31/03/2021, 10:00
How to strengthen your brand’s position in the second phase of the Internet era
In the early days of the internet, there were countless opportunities hidden in the gaps of the digital space—this was the era when brand marketing was driven by traffic-based thinking.
25/03/2021, 10:00
Rather than merely 'planting grass', brands should focus on 'planting trees'-building long-term value
Today, the way brands are built has changed. The language of communication between brands and consumers has changed. The values, attitudes, and cultural decoding of brands have changed.
18/03/2021, 10:00
THE ANSWER FOR "GOLDBACH'S CONJECTURE" IN ADVERTISING AND MARKETING MAY JUST ARISE
John Wanamaker is hailed as the father of convenience stores. His famous quote "The customer is God" may have been one of his catchphrases.
26/01/2021, 10:00
[A $2 Billion Investment Plan] Why Do Japanese Retail Giants Value Vietnam So Highly?
In recent years, Vietnam has not only attracted significant foreign investment for factory establishment, but also drawn many renowned international fashion brands such as Uniqlo, MUJI, and Zara to open stores and gain popularity among Vietnamese consumers.
20/01/2021, 09:00
How Vietnamese Businesses Adapted to the Pandemic?
The pandemic erupted unexpectedly, plunging business leaders into an unprecedented year. Anxiety within the business community continuously surged, casting a shadow of uncertainty across all sectors.
14/01/2021, 10:00
HOW TO MAKE SYMBOLS IN LOGOS IMPRESS CUSTOMERS
In this article, we will discuss why brands emphasize symbols in logos so much and what role these symbols play in brand building.
Most viewed articles
