Market Trends
25/01/2026, 12:00 - Tin tức
Digital Elevator Advertising: An Effective Communication Solution in Enclosed Spaces
As consumers grow increasingly immune to traditional advertising, digital elevator ads are emerging as an effective solution in enclosed environments. With vivid screen displays and high exposure frequency, this format makes the most of short yet focused waiting time, helping brands leave a strong impression and directly reach high-value urban audiences.
25/01/2026, 12:00 - Tin tức
Location-Based Dynamic Advertising: How Brands Optimize Messages at Every Touchpoint
25/01/2026, 12:00 - Tin tức
What is Contextual Advertising? Advertising by Context in the Post–Personal Data Era
25/01/2026, 12:00 - Tin tức
4 Popular Outdoor Advertising Formats: Which Is Optimal for Reaching Customers?
29/12/2020, 10:00
In the Second Half of 2020, Advertising Budgets of Major Brands such as P&G and McDonald’s Will Increase
In 2020, the COVID-19 pandemic had a profound impact on the advertising industry. A key concern across the sector has been how advertising budgets and expenditures from various brands would be allocated.
22/12/2020, 09:00
Why Do FMCG Need Branding?
Why do we need to build a brand for consumer goods? When products are selling well and life is comfortable, why still invest in branding?
17/12/2020, 10:00
Building Brand Power Over Traffic Growth: A Business Imperative
For the development of businesses, the question of whether to invest in increasing traffic or in building a brand is always a topic of much debate.
10/12/2020, 10:00
Safeguard Your Brand’s Value: The Key to Long-Term Business Success
When we think of iconic brands like Coca-Cola, Điện máy Chợ Lớn, Thế giới Di động, LG, Vinamilk, Unilever, or Grab, they instantly come to mind. These brands are core assets of their respective companies, and their value continues to grow as their businesses expand. But how do businesses create a brand asset of their own?
28/10/2020, 10:00
Brand advertising without reminders yields no results
Many businesses are very enthusiastic when talking about their brand to others because, for them, the brand is like their intellectual child.
21/10/2020, 10:00
Similarities and Differences Between Brand Advertising and Performance-Based Advertising
Performance-based advertising (PBA) or Performance Marketing is a more precise approach than brand advertising and allows for the calculation of Return on Investment (ROI).
14/10/2020, 09:00
THE SIGNIFICANCE OF BRANDING
In fact, the history of branding is not that long, especially in countries like Vietnam, where people often believe that "good wine needs no bush." However, the influence of a brand is enormous. A product spread by word of mouth can only reach towns, districts, and cities but cannot become an international commodity. This is the true meaning of branding.
06/10/2020, 09:00
Failing to Grasp These 5 Brand Building Issues May Put Your Business in a Tough Spot
This is a very interesting question. In brand marketing, it is crucial to understand that mastering core tasks significantly influences customer choices and drives them towards purchasing the company's products and services
24/09/2020, 10:00
Elevator Advertising in Buildings – Misconceptions to Clear Up
The building elevator advertising channel can be seen as an offline media tool that amplifies brand presence, serving as a "crystal ball" to observe changes in the business landscape.
12/03/2020, 09:00
Reflections on Brand Marketing in the Post-COVID Era
The year 2020 was marked by unprecedented challenges. Early in the year, the world faced a severe health crisis; by mid-year, nations began controlling the pandemic, and by the year's end, cautious optimism returned as concerns about future outbreaks lingered.
15/01/2018, 09:00
Three “Formula” to help enterprises promote their brand and products
With deep experiences in the field of operating buidling television system, Mr. Guo Zhi Feng - Founder and CEO of Chicilon Media Company shares three tips to help businesses advertise their products and brands effectively.
Elevator Advertising – An Effective Customer Reach Solution for Modern Businesses
As consumer information habits change, businesses need communication channels that are effective and hard to ignore. Elevator advertising leverages enclosed spaces and “unskippable” moments, allowing messages to be naturally remembered through daily repetition. With the ability to reach the right audiences in residential buildings, offices, and shopping centers, this is a highly suitable communication solution in the digital era.
The Timeless Nature of Branding in an Ever-Changing Era (Part 1)
When it comes to branding, a thousand experts will have a thousand different definitions
Most viewed articles
