Market Trends
03/06/2026, 11:41 - News
NHIỀU QUẢNG CÁO ĐƯỢC HIỂN THỊ. NHƯNG KHÔNG PHẢI QUẢNG CÁO NÀO CŨNG ĐƯỢC GHI NHỚ.
Nhiều chiến dịch quảng cáo sở hữu những con số rất ấn tượng: độ phủ lớn, lượng hiển thị cao, hàng triệu lượt tiếp cận. Nhưng đằng sau những báo cáo đẹp đó là một câu hỏi quan trọng hơn: Có bao nhiêu người thực sự nhớ đến thương hiệu?
30/05/2026, 10:00 - News
Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?
26/05/2026, 12:00 - News
"Attention" is becoming the new metric for measuring advertising effectiveness
02/07/2021, 10:00
Five Consumer Behavior Trends To Watch In 2021
Kantar’s 2021 Media Trends & Predictions Report highlights that the impact of the pandemic has triggered a decade-long wave of media innovation.
09/06/2021, 10:00
The impact of COVID-19 on consumer behavior
The COVID-19 crisis is affecting consumer behavior and thus the way in which marketing can be used. The use of marketing during (and after) the COVID-19 crisis shows (and will continue to show) similarities with the way that marketing is carried out during economic downturns.
01/06/2021, 10:00
Building a strong brand has become more crucial in the era of rapid ICT development
With the economy growing, the number of businesses is increasing, leading to unexpected competition among industry peers.
13/05/2021, 10:00
“THE FATHER OF MODERN MARKETING” PHILIP KOTLER: MARKETING IS THE ART OF DISTINCTION
Marketing is about making true distinction, including psychological and emotional distinctions, and branding is one of such methods.
19/04/2021, 09:00
HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE
Why have McDonald's and Starbucks been so rampant all over the world for decades? Each brand holds an important position in the minds of customers and becomes the first choice in their needs.
31/03/2021, 10:00
How to strengthen your brand’s position in the second phase of the Internet era
In the early days of the internet, there were countless opportunities hidden in the gaps of the digital space—this was the era when brand marketing was driven by traffic-based thinking.
25/03/2021, 10:00
Rather than merely 'planting grass', brands should focus on 'planting trees'-building long-term value
Today, the way brands are built has changed. The language of communication between brands and consumers has changed. The values, attitudes, and cultural decoding of brands have changed.
18/03/2021, 10:00
THE ANSWER FOR "GOLDBACH'S CONJECTURE" IN ADVERTISING AND MARKETING MAY JUST ARISE
John Wanamaker is hailed as the father of convenience stores. His famous quote "The customer is God" may have been one of his catchphrases.
26/01/2021, 10:00
[A $2 Billion Investment Plan] Why Do Japanese Retail Giants Value Vietnam So Highly?
In recent years, Vietnam has not only attracted significant foreign investment for factory establishment, but also drawn many renowned international fashion brands such as Uniqlo, MUJI, and Zara to open stores and gain popularity among Vietnamese consumers.
20/01/2021, 09:00
How Vietnamese Businesses Adapted to the Pandemic?
The pandemic erupted unexpectedly, plunging business leaders into an unprecedented year. Anxiety within the business community continuously surged, casting a shadow of uncertainty across all sectors.
14/01/2021, 10:00
HOW TO MAKE SYMBOLS IN LOGOS IMPRESS CUSTOMERS
In this article, we will discuss why brands emphasize symbols in logos so much and what role these symbols play in brand building.
29/12/2020, 10:00
In the Second Half of 2020, Advertising Budgets of Major Brands such as P&G and McDonald’s Will Increase
In 2020, the COVID-19 pandemic had a profound impact on the advertising industry. A key concern across the sector has been how advertising budgets and expenditures from various brands would be allocated.
22/12/2020, 09:00
Why Do FMCG Need Branding?
Why do we need to build a brand for consumer goods? When products are selling well and life is comfortable, why still invest in branding?
17/12/2020, 10:00
Building Brand Power Over Traffic Growth: A Business Imperative
For the development of businesses, the question of whether to invest in increasing traffic or in building a brand is always a topic of much debate.
10/12/2020, 10:00
Safeguard Your Brand’s Value: The Key to Long-Term Business Success
When we think of iconic brands like Coca-Cola, Điện máy Chợ Lớn, Thế giới Di động, LG, Vinamilk, Unilever, or Grab, they instantly come to mind. These brands are core assets of their respective companies, and their value continues to grow as their businesses expand. But how do businesses create a brand asset of their own?
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