Market Trends
25/01/2026, 12:00 - Tin tức
Digital Elevator Advertising: An Effective Communication Solution in Enclosed Spaces
As consumers grow increasingly immune to traditional advertising, digital elevator ads are emerging as an effective solution in enclosed environments. With vivid screen displays and high exposure frequency, this format makes the most of short yet focused waiting time, helping brands leave a strong impression and directly reach high-value urban audiences.
25/01/2026, 12:00 - Tin tức
Location-Based Dynamic Advertising: How Brands Optimize Messages at Every Touchpoint
25/01/2026, 12:00 - Tin tức
What is Contextual Advertising? Advertising by Context in the Post–Personal Data Era
25/01/2026, 12:00 - Tin tức
4 Popular Outdoor Advertising Formats: Which Is Optimal for Reaching Customers?
22/05/2025, 10:00
A media channel that makes brands shine amidst the advertising clutter
Elevator media helps brands expand their reach, connecting with customers at the locations they frequent, and stands out compared to several other communication channels.
17/05/2025, 22:00
Media channels help brands reduce 'skip-ad' barriers
Elevator advertising is emerging as a solution to help brands integrate seamlessly into consumers' daily rountines, as consumers increasingly avoid ads on digital platforms.
25/04/2025, 10:00
30 Seconds in the Elevator Lobby
30 Seconds in the Elevator Lobby – The Perfect Moment to Influence Customer Emotion and Ensure Brand Visibility
23/12/2024, 10:00
Honda and Nissan Consider Merger to Compete with Toyota and Global Electric Vehicle Rivals
Honda Motor Co. and Nissan Motor Co. are in discussions about a potential merger or strategic alliance to strengthen their competitive position in the global automotive market, particularly in the electric vehicle (EV) sector
23/12/2024, 09:00
Turning Relationships into Revenue – The Key to Sustainable Success
Building and maintaining long-term relationships with customers is not only a wise strategy but also a crucial factor in achieving long-term success.
11/11/2024, 10:00
Digital Elevator Advertising: The New Trend in Marketing Management
With the rapid urbanization in Vietnam, elevators have become an integral part of modern life. More and more brands are recognizing the unique value of digital elevator advertising
29/10/2024, 09:00
Why Elevator Screens Can Be More Effective Than Smartphone Screens?
In a landscape where consumers are increasingly distracted by multiple information channels, elevator advertising has emerged as a unique and effective medium.
04/10/2024, 10:00
Elevator Digital Media - An Engaging Touchpoint that Drives Shopping
Digital screens not only enhance product awareness but also create effective opportunities to reach potential customers.
20/09/2024, 09:00
CEO Chicilon Media: Brand value helps determine market share
Brand value and image play a crucial role in attracting and retaining customers, ultimately impacting market share, according to Guo Zhi Feng, CEO of Chicilon Media.
12/09/2024, 10:00
OPPO Enhances Competitiveness through Elevator Marketing Strategy
Leveraging Chicilon Media's elevator screen network, OPPO boosts brand awareness and drives sales in the Vietnamese market.
16/08/2024, 10:00
How effective is the elevator media channel?
The elevator media channel can reach millions users every day, promoting brands effectively.
06/08/2024, 10:00
The First Building Elevator Digital Media Forum organized by MMA Global Vietnam
The marketing industry is constantly evolving, and to stay ahead of trends, individuals need to access the latest information as soon as possible.
26/06/2024, 10:00
How advertising influences media campaigns
According to media experts, advertising is one of the key factors in determining whether a brand communication campaign is successful or not.
02/05/2024, 09:00
Elevator Digital Advertising and Outdoor Advertising: Which has optimal communication impact?
Vertical Impression, one of the world's leading companies in outdoor advertising, conducted a study evaluating the impact of different types of advertising media, including outdoor billboard signs and elevator media channels.
26/04/2024, 10:00
From TV to Elevator Screens: A Compelling Shift for Advertisers
Just as television content entertains and informs viewers—holding their attention—elevator screens similarly engage audiences.
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