Activities

Activities

Activities

Activities

Activities
Activities

Chicilon Media Activities

Chicilon Media Activities

Five Consumer Behavior Trends To Watch In 2021

The consumer that you must market your business to in 2021 is not the same consumer you targeted a decade ago — they’re not even the same consumer you appealed to just a year ago.

4 Inspiring Rebranding Case Studies in Vietnam

The impact of COVID-19 on consumer behavior

CHICILON MEDIA SUPPORTS 1 BILLION VND TO THE VACCINE FUND FOR COVID-19 PREVENTION

“THE FATHER OF MODERN MARKETING” PHILIP KOTLER: MARKETING IS THE ART OF DISTINCTION

More

Chicilon Media is ranked as Top 500 Fastest growing enterprises in Vietnam in 2021

On April 27, the ceremony to honour "Top 500 Fastest-Growing Enterprises in Vietnam in 2021" co-organized by the Ministry of Information and Communications and Vietnam Report was solemnly held at Sheraton Hanoi Hotel.

How to Develop a Unique (& Memorable) Brand Identity in 2021

The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

Many business people always want their brands to become the top choice of consumers, that is to successfully capture the consumer's mind. In the current internet age, people have the ability to access information in large quantities, and with more developed social media

The Key Components of Rebranding

Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.

5 Major Benefits of a Strong Brand

There are endless benefits of building and maintaining a strong brand.

THE ANSWER FOR "GOLDBACH'S CONJECTURE" IN ADVERTISING AND MARKETING MAY JUST ARISE

John Wanamaker is hailed as the father of convenience stores. His famous quote "The customer is God" may have been one of his catchphrases.

5 BRAND STRATEGY EXAMPLES THAT WILL INSPIRE YOU

In the business industry branding is everything. You can’t think about McDonalds, Coca-Cola and even Starbucks and know exactly what their brand image is. This is because these businesses have made their image relevant to their customers and their emotional and physical needs.

Brand Equity vs. Brand Value: What’s the Difference?

Brand equity refers to the importance of a brand in the customer’s eyes, while brand value is the financial significance the brand carries. Both brand equity and brand value are educated estimates of how much a brand is worth.

5 Companies with Core Values that Stand Above the Rest

For some companies, the process of laying out their core values is not taken all that seriously. Pick a few bland and generic cookie-cutter company values that everyone agrees are important, throw them together, and call it a day. After all, your core values are pretty much just a vanity exercise, something...

1 2 3 4 5 6 7 > >>