91 of the top 100 companies by revenue in Vietnam have chosen Chicilon Media’s elevator advertising as their promotional platform

Date posted: 14/10/2024, 10:00

Currently, the Vietnamese market is becoming increasingly competitive, making the choice of media channels crucial for advertisers. How to make a brand stand out in an era of information overload and effectively reach the target audience has become the key to marketing strategies.

According to the reputable international market research organization NielsenIQ, 91 of the top 100 companies by revenue in Vietnam have chosen Chicilon Media’s elevator advertising as their promotional platform. This not only highlights Chicilon Media’s leading position in the Vietnamese market but also emphasizes the unique value of elevator advertising as an effective channel.

The Necessity of a Closed Environment

The core advantage of elevator advertising lies in its closed environment, where viewers cannot avoid exposure to the advertising content in elevators. With no external distractions in the broadcasting space, the ads enjoy longer display times, significantly improving the rate of information retention and brand recall.

Accurate Coverage of Middle and High-End Consumers

Chicilon Media’s elevator advertising network spans nearly all middle and high-end office buildings and residential areas in Vietnam, primarily targeting office workers and families with medium to high incomes. Compared to traditional advertising channels like TV, the internet, and outdoor billboards (large LED screens), elevator media can precisely reach the core consumer group, resulting in more effective brand visibility and conversion rates for advertisers.

High and Increasing Frequency Enhances Brand Recognition

Elevators are essential infrastructure in cities, used frequently by people multiple times a day, creating continuous advertising opportunities. Repeated exposure helps brand information gradually embed in the audience's minds, forming long-lasting brand awareness and enhancing market influence. This effectiveness is something that no traditional media can replicate.

Premium Environment Enhances Brand Image

Elevator advertising not only has wide coverage but also focuses on high-end commercial and residential areas in Vietnam, enhancing advertisers’ brand images. These high-quality broadcasting spaces provide greater value for brands while improving the return on investment (ROI) for advertising.

Chicilon Media’s Leading Position in the Market

Through continuous development and innovation in elevator advertising, Chicilon Media has established a strong pioneering position in Vietnam's advertising market. Its elevator advertising network covers key buildings in major cities, delivering superior advertising effectiveness for advertisers. The selection by 91 of the top 100 companies in Vietnam clearly demonstrates Chicilon Media's ability to enhance advertising effectiveness and market influence.

The media channel system of Chicilon Media in middle and high-end buildings

The media channel system of Chicilon Media in middle and high-end buildings

The Future of Precision Marketing: Elevator Advertising as an Essential Medium

With increasing competition in the market, advertisers' demands for media channels have evolved beyond mere reach to focus more on accurately targeting the audience and achieving real conversion effectiveness. Chicilon Media's elevator advertising, characterized by a closed environment, high frequency, precise audience targeting, and minimal distractions, has become a vital tool for conveying brand messages.

According to a Nielsen IQ survey, elevator advertising not only showcases outstanding advantages in promotion but also significantly enhances brand recognition, contributing to consumers’ purchasing intentions. Chicilon Media, with its extensive reach and precise targeting capabilities, has earned the trust of top companies in Vietnam.

Elevator Advertising: The Ideal Choice for Brand Communication

As a pioneer in the advertising market in Vietnam, Chicilon Media has provided high-quality advertising services for 91 of the top 100 companies in the country. As the demand for precision marketing continues to rise, the value of elevator advertising will become even more pronounced. For businesses seeking to expand brand recognition and increase market influence in Vietnam, Chicilon Media’s elevator advertising is undoubtedly the best choice to maximize advertising effectiveness.