Chicilon Media and the Marketing Faculty of National Economics University (Hanoi) signed a comprehensive partnership agreement

Date posted: 30/05/2024, 21:00

On May 30, Chicilon Media officially signed a Memorandum of Understanding with the Marketing Faculty of the National Economics University, initiating a series of collaborative activities in education, training, and recruitment. The Marketing Faculty of the National Economics University is one of the most reputable institutions for marketing education in Vietnam. The faculty boasts a dedicated team of experienced lecturers and continuously updated training programs to meet market demands. Every year, the Marketing Faculty trains outstanding, talented students who join leading companies in the industry. These students are the promising "seeds" contributing to the rapid development of Vietnam.

 

Chicilon Media and the Marketing Faculty’s leaders signing the Memorandum of Understanding

Chicilon Media and the Marketing Faculty's leaders signing the Memorandum of Understanding

According to the agreement, Chicilon Media will participate in recruitment campaigns including  providing diverse internship and job opportunities for students from the Marketing Faculty. The company will also help students get a deeper understanding of elevator digital media channels and industry trends through various activities to share experiences with students during courses specializing in advertising and communication, as well as other collaborative initiatives with the Marketing Faculty and other departments of the university. The contents of such courses will encompass not only technical and operational knowledge of the advertising media industry, but also specialized subjects such as marketing strategy, data analysis, and advertising effectiveness assessment. Through practical exposure, students will gain valuable hands-on knowledge, enhancing their professional skills and building a solid foundation for their future careers.

As a leading media and advertising company in Vietnam, Chicilon Media specializes in providing effective communication solutions for businesses to market their brands and promote products. The company owns a network of five major media channels, including Elevator TV, Elevator Posters, Supermarket Posters, Airport Posters and large LEDs.

Chicilon Media has over 37,000 elevator advertising screens across Hanoi, Ho Chi Minh City, and Da Nang, covering 92% of the market by their operating standards. These advertising devices are strategically installed in high-traffic areas, ensuring precise target audience reach. Additionally, Chicilon Media owns a professional LED screen system at 14 of 22 key airports nationwide, with prime locations to effectively capture passengers' attention, thereby enhancing advertising impact.

With robust market coverage and technical advantages, Chicilon Media not only helps clients achieve wide-reaching communication and effective brand promotion but also ensures clients receive maximum returns on their advertising investments through continuous optimization and innovation of advertising solutions. These factors demonstrate Chicilon Media's professional expertise and leading position in Vietnam's advertising media industry.

Furthermore, as part of the agreement, Chicilon Media will actively collaborate with the Faculty by providing scholarships for outstanding students, offering office tours, supporting school-organized activities and events. These forms of collaboration aim to bring concrete benefits to both parties while providing students with learning, training, and development opportunities.

In this event, the Marketing Faculty also launched the Social Pioneers 2024 Marketing Competition, an annual activity aimed at developing young talent within the faculty. Chicilon Media is proud to be the Gold Sponsor of this competition, marking the beginning of the partnership between the two parties.

At the signing ceremony, Chicilon Media's recruitment booth attracted over 300 talented students from the Marketing Faculty. Students had the chance to learn more about career opportunities and receive valuable guidance from Chicilon Media staff.

This partnership between Chicilon Media and the Marketing Faculty of the National Economics University marks a significant step forward, opening numerous learning, training, and development opportunities for students. It is hoped that this collaboration will help cultivate talented, dynamic, and creative young professionals ready to face future challenges while contributing to the overall development of Vietnam's media and advertising industry.