90 %
Market Share of Building Elevator Digital Media
36680 +
Digital screens
3000 +
Mid-range and high-end buildings in Ho Chi Minh City, Hanoi, and Da Nang
40 million
Influencing 40 million key consumers
Features of Building Elevator TV Channel
The building elevator digital media channel is becoming an increasingly important part of current advertising strategies. Positioned in high-traffic areas like elevators, digital screens not only enhance product awareness but also create effective opportunities to reach potential customers. Through engaging messages, customers can easily learn about new brands and unique products, thereby expanding their choices.
01
Installation location
Equipment installed in the elevator waiting area of over 3000 mid-range and high-end buildings
02
Feature of Equipment
Screen size 27 inches, brightness 420 cd/m², resolution 1920 x 1080, contrast ratio 600:1, wide viewing angle 170/170
03
Broadcast frequency
60 times per day
04
Broadcast duration
Broadcasting formats: TVC, Video, Animation in 10s, 15s, 30s
Advantages of Building Elevator Digital Media
High broadcast frequency
In a position that must be accessed daily
Reaching the key target audience of mid-range and high-end consumers
Close contact in a narrow space
Not affected by the surrounding environment
In today's era of information overload, people are overwhelmed by countless forms of media, making it increasingly difficult for us to choose what to watch. However, the advantage of digital elevator media lies in its ability to embed brand information deep within the work and life trajectories of individuals, in places that we are required to pass through every day, where we cannot ignore it and where there is no external interference.
Key Consumer Target
Accurate viewers cover the consumer group aged 18-47, characterized by the 'Four Highs.' This is the key consumer target group in society, capable of influencing the consumption decisions of those around them, while also leading and promoting consumption across society.
High Levels of EducationHigh Levels of Education
90% of the viewers have graduated from vocational school or higher
High incomeHigh income
Class A - B income accounts for 99%
High purchasing powerHigh purchasing power
Monthly consumption of 7.5 million or more accounts for 93%
High brand recognitionHigh brand recognition
Aged 18-47, quick to respond to brands in the market
Elevator TV Channel Image
For over 19 years, Chicilon Media has been recognized by hundreds of leading domestic and international businesses and corporations as a brand that offers high-quality products and reliable services, worthy of being one of the pioneering brands in the field of media and advertising
Iconic Building
Empress Tower
Vietcombank Tower
Saigon Trade Center
Lotte Center Hanoi
VietinBank Tower
Green Diamond
