30 Seconds in the Elevator Lobby

30 Seconds in the Elevator Lobby – The Perfect Moment to Influence Customer Emotion and Ensure Brand Visibility

Thirty seconds of waiting for the elevator is the ideal time to emotionally engage with customers—when a brand can appear naturally without being skipped.

In an era where users can swipe past ads in a single gesture, finding unskippable touchpoints has become a top priority for marketers.

According to the NielsenIQ 2023 report, each resident or office worker in a building is exposed to an average of 12 impressions per day while waiting for the elevator on the ground floor or in the lobby. On average, users view 2.4 ads per waiting session. While these numbers may seem small, the high frequency—day after day, week after week—builds a strong message recall effect.

Chicilon Media's advertising screens installed in elevator lobbies

The elevator lobby is a brief pause in the day when users momentarily shift their attention away from their phones as they wait for the elevator. It’s a rare moment where ads can appear naturally—unskipped and not missed. Elevator media doesn't feel noisy or overwhelming like typical digital environments filled with notifications and alerts.

Chicilon Media reports that consumers' attention spans are getting shorter. Therefore, the 30-second window in the elevator lobby—when users are least distracted—becomes incredibly valuable. It's the perfect time to influence customer perception and emotion.

Mr. Guo Zhi Feng, CEO of Chicilon Media, stated that the company is continually enhancing the effectiveness of advertising at these key waiting points. Chicilon Media was an early adopter in deploying audio-integrated display screens in elevator lobbies—areas with high foot traffic and long enough dwell times for ad messages to be effectively absorbed. With a dual-screen synchronized format, featuring standard sizes of 27 inches and 24 inches, high-resolution visuals, and moderate sound levels, this setup enhances brand recognition without causing discomfort.

Dual-screen advertising displays installed in office lobby areas

Dual screens with sound maximize visibility, attract attention, and expand the “emotional zone” for brand engagement, creating a multi-sensory advertising experience.

According to the NielsenIQ 2023 report, this type of display is well-received by viewers—especially office workers—thanks to its clear visuals, concise and engaging content, and suitability for behavior patterns specific to elevator waiting areas. Beyond visual impact, audio also plays a significant role in ad campaigns. Research by Michael Platt et al. (2007) shows that sound—particularly appropriate background music—can activate brain regions tied to memory, emotion, and decision-making behavior.

Mr. Guo Zhi Feng, CEO of Chicilon Media, shared that advertising effectiveness in elevator lobbies has exceeded expectations for many brands. According to NielsenIQ 2023, 91 out of the 100 highest-revenue brands in Vietnam now choose Chicilon Media’s digital elevator advertising channel. This demonstrates the high effectiveness of elevator media. It is also an easily accessible medium that helps stimulate purchasing behavior.