Why Elevator Screens Can Be More Effective Than Smartphone Screens?

Many providers offer ad-blocking services on online platforms. Source: Blackview

In a landscape where consumers are increasingly distracted by multiple information channels, elevator advertising has emerged as a unique and effective medium.

The Secret to Effectively Reaching Customers

The relentless growth of the digital advertising market has created numerous opportunities and challenges for brands to capture consumer attention. Today, two popular channels are online advertising and building elevator advertising. Each offers distinct advantages. A closer analysis reveals that elevator advertising, particularly through Chicilon Media’s network of 40,000 screens, stands out for its unique benefits that enable brands to reach consumers effectively and sustainably.

Making a Strong Impression with High Exposure Frequency and Maximum Focus

Elevator advertising leverages a significant advantage: high exposure frequency in a distraction-free environment. With millions using elevators daily, passengers often stay in enclosed spaces for 30 seconds to several minutes, with little choice but to look at the advertising screens. This environment allows brands to engage continuously with viewers, creating a more profound impression.

The digital screen system in the elevator lobby of Chicilon Media

In contrast, while smartphone advertising has high personalization potential, it is often overlooked or blocked. According to a survey by Captivate, only 4% of smartphone users spend more than one-second viewing ads. Increasingly, users are avoiding ads or using ad-blocking software, which significantly diminishes the effectiveness of mobile advertising campaigns.

Ensuring Comprehensive Reach: Unskippable and Unblockable Advertising

A major challenge with online advertising is its tendency to be ignored or blocked. Users can easily scroll past ads or utilize ad-blocking applications, making it difficult for brand messages to reach viewers.

Conversely, elevator advertising lacks the ability to be skipped or blocked. Each time a screen appears, the message is fully delivered to viewers, ensuring brand presence. This allows campaigns to reach a larger number of consumers over an extended period without interruption.

Optimizing Cost-Effectiveness: Reaching High-Value Target Audiences

Another significant advantage of elevator advertising is its ability to access high-value target customer segments. Elevator screens are typically installed in upscale residential areas and office buildings, where viewers have medium to high incomes. This demographic not only has strong spending power but also tends to be loyal to quality brands and products.

Presence in this space ensures that brand messages effectively reach the right audience, optimizing advertising costs and increasing return on investment (ROI).

In contrast, while smartphone advertising may reach a broader user base, it struggles to target high-value audiences as accurately as elevator advertising.

Maximizing Focus in a Distraction-Free Environment

One standout strength of elevator advertising is its completely distraction-free environment. In enclosed spaces, passengers have few options other than to absorb information from the screens. This creates ideal conditions for brands to leave a lasting impression on viewers and enhance message recall.

Meanwhile, smartphone advertising often occurs in more complex environments where users can easily be distracted by various information and applications.

Enhancing Brand Awareness with a Wide and Rapid Coverage Network

With Chicilon Media’s network of 40,000 elevator screens, brands can continuously reach a large target audience. Elevator advertising screens are not only present in high-density residential areas but also appear in office buildings, enabling brands to quickly integrate into consumers' daily lives, providing rapid access and increasing brand recognition in a short time.

Elevator Advertising: A Strategic Choice in the Digital Age

In an era where consumers are increasingly splitting their attention across multiple information channels, elevator advertising stands out as a unique and effective medium. From the ability to directly engage audiences and ensure viewer attention to conveying messages powerfully and continuously, elevator advertising is proving to be a strategic choice that helps brands assert their market presence.

With the presence of Chicilon Media’s 40,000 screens, elevator advertising not only meets the demand for outreach but also delivers superior effectiveness, promising to become a powerful tool for brands to reach new heights in their development journey.