What new forms of media are we really seeing?

Date posted: 22/05/2026, 12:00

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Does advertising effectiveness really come from "free airing," "giving away extras," or "buy one, get ten free"?

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广告的本质是进入记忆。

22/05/2026, 12:00

广告的本质是进入记忆。

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22/05/2026, 12:00

The more information there is, the harder it is to see

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Displaying it only once is pointless

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The logic to effective advertising is changing

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"Impressions" are no longer the preferred metric in evaluating advertising effectiveness.

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Elevator advertising doesn't just make brands visible - it ensures they are seen.

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Why do most media channels today struggle to create lasting brand recall?

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05/05/2026, 19:00

The ads aren't not running, they're just not being seen.

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