The First Building Elevator Digital Media Forum organized by MMA Global Vietnam

The marketing industry is constantly evolving, and to stay ahead of trends, individuals need to access the latest information as soon as possible. Therefore, the forum “Leading New Era of Advertising. Building Elevator Digital Media Forum,” organized by MMA Global, in collaboration with strategic partner Chicilon Media (a member of the Executive Board of MMA Global Vietnam) and the renowned global survey firm Kantar Media, promises to be a major milestone for advertising professionals looking to elevate their digital strategies—particularly in the field of Digital Out-of-Home (DOOH) and elevator media. This one-day event will be held on August 29, 2024, at the Sheraton Saigon Hotel, bringing together leading industry figures to explore the latest trends, share in-depth knowledge, and foster sustainable collaborations across Southeast Asia.

According to Ms. Phan Bích Tâm, Director of MMA Global Vietnam, "The importance of Digital Out-of-Home (DOOH) advertising lies not only in its broad and diverse reach but also in its ability to create unique experiences and engage with customers. Elevator media, in particular, excels in confined spaces, allowing messages to be easily accessed and remembered. This close and frequent exposure yields high effectiveness, capturing attention and fostering strong interaction with viewers. Elevator media is a potential advertising channel that enhances brand recognition creatively and effectively. This is why we chose to organize this event with Chicilon Media, a key Executive Board member specializing in DOOH of MMA Vietnam."

The forum "Leading New Era of Advertising: Building Elevator Digital Media"

The "Leading New Era of Advertising. Building Elevator Digital Media Forum" is not just a conference; it is a dynamic platform designed to encourage innovation and foster collaboration. Attendees will have the opportunity to network with industry experts, participate in discussions, and delve into the latest advancements in Digital Out-of-Home (DOOH) media. From basic yet effective applications to groundbreaking innovations, the forum promises to answer all questions related to elevator digital media specifically and DOOH in general.

Chicilon Media has established itself as the leader in the field of elevator digital media, delivering creative and effective advertising campaigns for more than 700 brands over the years. Our media channel creates high engagement in the unique, enclosed environment of elevators—a space that everyone must pass through daily—thus attracting a large number of potential customers. We are committed to continuously expanding this media channel, offering Vietnamese advertisers access to advanced marketing solutions, and contributing to enhancing brand influence and value.

The elevator advertising screens of Chicilon Media receive high engagement

Additionally, the event brings together many reputable speakers who are top experts in the elevator media field, with over 300 attendees including business owners and C-level marketers with a macro vision. As a result, the energetic handshakes at the event are expected to create long-term strategic opportunities.

Several captivating topics will be shared at the event, including:

• Global Trends in Elevator Digital Media
• Understanding Consumer Behavior in Elevator Media Channels
• The Outstanding Advantages of Elevator Digital Media
• Success Stories of Advertising Campaigns Utilizing Elevator Digital Media Channel

Unveiling the Future of Digital Marketing

As the digital age presents complex challenges that need to be navigated and overcome, the "Leading New Era of Advertising. Building Elevator Digital Media Forum" plays a crucial role in helping you stay updated, continuously innovate, and maintain a competitive edge in this seemingly old yet new field. The insights shared here are designed to equip marketers with essential updates and practical examples to fully harness the potential of elevator media. Whether you're a newcomer or a veteran in the industry, the event promises valuable takeaways that you can immediately apply to your marketing strategies.

Register Now

Don't miss this fantastic opportunity to learn from the best and network with potential businesses. Sign up now for the "Building Elevator Digital Media" event and take your first step toward a fresh approach to digital media. The event includes a seminar from 1:00 PM to 6:00 PM, followed by a cocktail party. For more details and to reserve your spot, please visit https://www.mmaglobal.com/event/building-digital-elevator

MMA Global

With over 800 member companies worldwide and 15 regional offices, MMA is the only marketing trade association that brings together the entire ecosystem of marketers, marketing technology (martech) companies, and media companies to collaborate on shaping the future of the marketing industry while driving current growth. Under the leadership of Chief Marketing Officers (CMOs), MMA helps marketers lead the necessary change in marketing—enabling future breakthroughs while optimizing current operations. MMA is committed to science and inquiry, believing that impactful marketing comes from constructively challenging the status quo, encouraging business leaders to boldly adopt proven best practices based on peer experiences and scientific evidence, without compromise. MMA invests millions of dollars in rigorous research to provide marketers with undeniable truths and actionable tools. By enlightening, empowering, and supporting marketers, MMA shapes future success and drives business growth.

Chicilon Media

Chicilon Media is a pioneering and leading company in the field of elevator digital media in Vietnam, holding a 93% market share meeting exploitation standards in the industry. With nearly 40,000 screens, Chicilon offers innovative and effective advertising solutions. Utilizing advanced digital technology, Chicilon has transformed elevators into modern media platforms, reaching 40 million key consumers daily. With nearly 20 years of experience and the largest elevator advertising network in Vietnam, Chicilon Media proudly delivers exceptional value to clients through targeted and creative advertising campaigns. Chicilon has successfully executed thousands of advertising campaigns for major brands both domestically and internationally, enhancing their reputation and market position. The combination of creativity and technology has enabled Chicilon Media to create unique advertising experiences that capture attention and engage target audiences.