OPPO Enhances Competitiveness through Elevator Marketing Strategy

Leveraging Chicilon Media's elevator screen network, OPPO boosts brand awareness and drives sales in the Vietnamese market.

In the face of a globally turbulent economy, brands are grappling with enormous challenges. However, through its brand resilience and continuous innovation, OPPO has successfully navigated these challenges and maintained its strong position in the Vietnamese smartphone market. Behind this remarkable achievement lies OPPO's relentless improvement in products, quality, services, and marketing strategies.

Innovation has always been OPPO’s core driving force, consistently launching superior products that meet consumer demands. OPPO focuses on user experience, from exterior design to constant breakthroughs in technology and optimization of smartphone functionalities, ensuring every product stands out in the market. This relentless pursuit of innovation has positioned OPPO's products at the forefront of industry trends, earning consumer recognition and loyalty.

On the quality management front, OPPO continues to refine and upgrade, ensuring that every product detail meets the highest standards. A superior product must excel not only in design, appearance, and functionality but also in durability and user experience. Through stringent quality control and professional after-sales services, OPPO provides consumers with a secure product experience and fosters a trustworthy brand image.

However, OPPO's success is not solely attributed to product quality and services but also to the leadership’s deep understanding and focus on deploying precise marketing strategies.

The images from the recent OPPO product launch

When it comes to selecting media channels, OPPO pays special attention to the placement of its advertisements. As a modern advertising platform, building elevator digital media, with its high display frequency and precise reach, has become a crucial tool for OPPO to promote its brand effectively. By forming a strategic partnership with Chicilon Media, OPPO maximizes the efficiency of building elevator digital media to deliver information, reinforce brand recall, and embed its brand presence into consumers' daily lives. This marketing approach has significantly elevated OPPO's brand influence.

In the Vietnamese market, Chicilon Media, as OPPO's strategic partner, has provided strong support in brand marketing and product promotion through its nationwide elevator digital media network. Chicilon Media's precise marketing strategy has helped OPPO quickly capture market share in Vietnam, making it one of the most beloved brands among consumers. Particularly during the past three years of the Covid-19 pandemic, OPPO has showcased its brand resilience, further highlighting the unique strengths of Chicilon Media's "brand marketing and product promotion" efforts.

Promotional images of Oppo products on Chicilon Media's elevator advertising channel

The success of OPPO comprehensively demonstrates excellence in product innovation, quality management, service enhancement, and precise marketing. As a key partner in the Vietnamese market, Chicilon Media, through its professional marketing strategies and dense advertising network, has been a vital support in OPPO’s rise, even in the most challenging circumstances. Moving forward, both parties will continue to collaborate, further exploring the market, delivering superior products and services to consumers, and solidifying OPPO's position in the market.