MMA Global, Chicilon Media Co-organize the Elevator Digital Media Forum "Leading Trends and Expanding Collaboration Opportunities for Industry-Leading Companies"

On the afternoon of August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, and on the morning of September 26, 2024, at the Sheraton Hanoi Hotel, MMA Global, in collaboration with Chicilon Media will host the “Leading New Era of Advertising: Building Elevator Digital Media Forum.” The event is expected to attract over 400 marketers and executives. This is also the first forum on elevator digital media organized by MMA Global in Vietnam, aimed at updating the latest trends in the digital out-of-home (DOOH) advertising industry, sharing successful strategies, and expanding collaboration opportunities between brands and agencies.

The forum promises to bring fresh and in-depth discussions in the field of elevator digital media, featuring over 20 speakers who are strategic leaders from renowned agencies and brands such as Chicilon Media, Vista Media,Group M, Omega, ADK Group Vietnam, BlueMedia Vietnam, Glocal Bridge, The Trade Desk, NielsenIQ, Nestle, and more. The most anticipated topics at the event include:

• "A Global Perspective on Elevator Digital Media in India" and the outstanding advantages of DOOH, presented by Ms. Rachana Lokhande, Founder of Glocal Bridge.
• "From Brand to Commerce: Connecting Media with DOOH," presented by Mr. Rheerah Raina, Vice President and Head of Integrated Marketing and Communications at Mastercard.
• "Understanding Consumer Behavior in Elevator" presented by representatives from brands, agencies, and market research firms including NielsenIQ, Omega Media, Chicilon Media, and ADK Group Vietnam.
• "Exceptional Advantage of Chicilon Media in the Market" - Success stories of advertising campaigns using elevator digital media, shared by Mr. Phan Trọng Nghĩa, Co-Sales Director, Southern Region, Chicilon Media.
• "Outstanding Advantages of Elevator Digital Media" presented by Mr. Tôn Thất Định, Vice President and Head of Operations at Kantar Media, and Ms. Thúy Nguyễn, Client Partner Director at Kantar Media.

The event will also feature many other exciting topics from marketing experts in the media industry.

“Leading New Era of Advertising: Building Elevator Digital Media Forum” is not just a platform to discuss the latest trends but also a place to inspire, offer creative solutions, and apply advanced technologies in practice. In addition, the networking opportunities are expected to foster long-term strategic partnerships among potential collaborators.

Speaking about this event, Ms. Phan Bích Tâm, Country Director of MMA Global Vietnam, Cambodia, and Myanmar, said: “The importance of digital out-of-home advertising (DOOH) lies not only in its broad and diverse reach but also in its ability to create unique and interactive customer experiences. Elevator media, in particular, stands out with its confined environment, making messages easily accessible and memorable. This close and frequent exposure yields high effectiveness, attracting attention and creating strong interaction with viewers. Elevator media is a potential advertising channel that effectively and creatively enhances brand recognition. That’s why we chose to organize this event with Chicilon Media, a member of the MMA Vietnam Executive Committee specializing in DOOH.”

Chicilon Media has established itself as a leader in the elevator digital media field in Vietnam, delivering creative and effective advertising campaigns for over 700 brands over the years. “With the ability to reach customers in the unique space of elevators, our advertisements create high interaction with potential customers for brands. Chicilon Media is committed to expanding this media channel, providing Vietnamese advertisers with access to advanced marketing solutions, contributing to enhancing brand influence and value,” emphasized Guo Zhi Feng, President and CEO of Chicilon Media.

For more details and to book your spot at Hanoi’s Forum, please visit https://www.mmaglobal.com/event/building-elevator-digital.

The outstanding advantages of elevator digital media:

TNS China conducted research on the effectiveness and characteristics of Digital Elevator Advertising compared to other formats such as television, internet, and traditional outdoor billboards. According to the research, elevator advertising offers superior effectiveness: with high broadcast frequency, it ensures that target audiences will see the ads when they enter a confined space like an elevator, thus increasing recall and recognition. This type of advertising often appears in upscale residential areas and office buildings—familiar environments for high-income target customers who are willing to spend. This is the secret to maximizing the strengths of Digital Elevator Advertising.

In addition, Digital Elevator Advertising often combines audiovisual elements on high-quality image and sound systems. Even though the ads have a short duration, they still achieve high engagement, always attract attention, and leave a lasting impression on viewers. Digital Elevator Advertising is also an attractive option for many businesses due to its affordable cost but high effectiveness in reaching the target audience.

Compared to other formats, Digital Elevator Advertising has a higher viewer engagement, reducing the impact of distractions found with TV, internet, or billboards. Therefore, Digital Elevator Advertising is optimized for campaigns that aim to enhance brand recognition and promote new products, especially for target customer groups that frequently shop in large urban areas.

About MMA Global

With over 800 member companies worldwide and 15 regional offices, MMA Global is the only marketing trade association that unites the entire ecosystem, including marketers, marketing technology (Martech) companies, and media firms, to collaborate in shaping the future of marketing while continuously driving current growth. Led by Chief Marketing Officers (CMOs), MMA helps marketers lead the necessary transformations in marketing—ways that enable future breakthroughs while optimizing current operations. MMA is committed to science and inquiry, believing that impactful marketing results from constructively challenging the status quo, encouraging business leaders to boldly adopt proven best practices based on peer experience and scientific research, without compromise. MMA invests millions of dollars in rigorous research to provide marketers with irrefutable truths and actionable tools. By enlightening, empowering, and supporting marketers, MMA shapes future success while driving business growth.

About Chicilon Media

Chicilon Media is the pioneer and leader in the field of digital elevator media in Vietnam, offering innovative and effective advertising solutions. Utilizing advanced digital technology, Chicilon has transformed elevators into modern media platforms, with over 40,000 screens, capturing 93% of the market share based on exploitation standards, reaching 40 million key consumers daily. With nearly 20 years of experience and the largest elevator advertising network in Vietnam, Chicilon Media is proud to deliver exceptional value to clients through targeted and creative advertising campaigns. Chicilon has successfully executed thousands of advertising campaigns for major domestic and international brands, contributing to enhancing their reputation and standing in the market.

Contact us:

MMA Global

Ms. Ngô Ly Kha – Head of Marketing Communications | Vietnam

Phone number: 0905462296

Email: katie.ngo@mmagobal.com

Chicilon Media:

Ms Huyen Truong – CMO

Phone number: 0912503504

Email: thuhuyen@chicilonmedia.com