Leading the Trend with the Digital Elevator Media Forum

Digital Elevator Media: The New Path to Future Brand Building. On August 29, 2024, the forum “Leading the New Era of Advertising – Digital Elevator Media Forum,” co-hosted by MMA Global and Chicilon Media, was successfully held at the Sheraton Hotel in Ho Chi Minh City. This was the first event in Vietnam focusing on the field of digital elevator media, attracting more than 400 senior marketers and executives, establishing a crucial platform for raising industry awareness and expanding strategic partnerships.

Seizing the Latest Global Trends: The Rise of Digital Elevator Media Channels

This forum not only created a pioneering stage for industry experts but also delved into discussions about digital elevator media as an optimal choice for brand marketing and product promotion. The event featured the participation of leaders and experts from renowned companies such as Chicilon Media, Vista Media, Group M, Omega, Vietnam ADK Group, BlueMedia, Glocal Bridge, The Trade Desk, NielsenIQ, and Nestlé. They engaged in vibrant discussions on the latest development trends within the digital elevator media sector.

MMA Global, in collaboration with Chicilon Media, organizes the forum 'Leading New Era of Advertising: Building Elevator Digital Media Forum'

One of the event highlights was a keynote by Ms. Rachana Lokhande, Founder of Glocal Bridge, titled “Global Perspectives on Digital Elevator Media in India.” Ms. Rachana emphasized the outstanding advantages of digital elevator media in effectively reaching consumers, stating that this medium has become indispensable for brand marketing and product promotion. Additionally, Mr. Rheerah Raina, Vice President and Head of Integrated Marketing Communications at Mastercard, provided fresh insights through his presentation, “The Future of Shopping: From Brand to Commerce on Digital Elevator Media,” showcasing the growing connection between brand communication and digital elevator media.

During the forum, Mr. Phan Trong Nghia, Co-Director of Southern Sales at Chicilon Media, shared insights into the outstanding advantages of marketing campaigns utilizing digital elevator media. He elaborated on how this channel enhances brand recognition and product value by accurately targeting consumer segments. Mr. Nghia further emphasized Chicilon Media's leadership position in this field, which has laid a solid foundation for the success of many brands in the market.

The forum not only discussed emerging trends but also served as an opportunity for industry partners to meet and collaborate. The event facilitated numerous valuable meetings and discussions, opening doors for new partnerships between brands and agencies.

Digital Elevator Media: A Great Opportunity for Vietnamese Businesses. According to research by TNS China, digital elevator media has proven to be significantly more effective in enhancing brand recognition and consumer recall rates compared to other advertising formats like TV, internet, and traditional outdoor billboards. Especially in upscale residential areas and office buildings, where high-income consumer groups are concentrated, elevator advertising with its unique format has notably boosted brand influence in the market.

Mr. Rohit Dadwal, CEO of MMA Global APAC, commented: “The growth of digital elevator media in the Asia-Pacific region has made remarkable strides. With the continuous innovation of technology, including the integration of artificial intelligence, real-time data analytics, and programmatic advertising, digital elevator media is becoming increasingly dynamic and personalized in public spaces. For the Vietnamese market, the rapid urbanization and growing middle class have opened up many opportunities for this form of media. In the future, digital elevator media will play an increasingly important role in Vietnam’s advertising landscape.”

A Place to Meet, Connect, and Expand Opportunities to Lead the Trend in Digital Elevator Media

Having operated in the Vietnamese market for more than 18 years, Chicilon Media now has over 40,000 installed advertising screens, capturing 93% of the effective market share for elevator media channels. At the forum, Mr. Guo Zhi Feng, Chairman and CEO of Chicilon Media, affirmed that the company would continue to focus on expanding digital elevator media channels, providing advanced marketing solutions for advertisers in Vietnam. “Chicilon Media is committed to delivering results that exceed expectations through effective and creative advertising campaigns, thereby solidifying our leadership position in the market. We are very proud of our strong business performance in the first half of 2024, with a robust growth rate of 18.42%. In the future, the company will continue to focus on quality, innovation, and high-tech investments to maintain growth momentum and competitive advantage.”

This forum also expanded strategic cooperation opportunities between industry players. It successfully reaffirmed the importance of digital elevator media and laid a solid foundation for the industry’s future development. The next event will take place on September 26, 2024, in Hanoi, continuing to offer deep discussions and vital networking opportunities for businesses in the sector.

For more details and event registration in Hanoi, please visit https://www.mmaglobal.com/event/building-elevator-digital.