Elevator Digital Media on the rise and recognized by the market

In recent years, elevator digital media has gained a reputation as big brands and media companies regularly use the channel for brand promotion campaigns. Elevator media has transformed from a niche field to a mainstream media channel because it can prove its effectiveness by reaching the right target audience and showing flexibility in content creation compared to other media channels, with reasonable costs and a huge number of choices.

The rapid pace of urbanization in Vietnam, along with an increasing number of apartment buildings, high-rises, and shopping centers, has paved the way for digital elevator media to become a crucial advertising channel. This medium uses screens in both the lobby and inside elevators to effectively convey advertising messages, images, and videos, integrating the channel seamlessly into the daily routines of urban residents, whether they are working, entertaining, shopping, or traveling.

Elevator digital media not only offers precise target audience reach and optimal visibility but also provides flexibility in creating and innovating advertising content. This allows businesses to update content promptly to adapt to market changes and customer needs, further enhancing ad performance and appeal.

Chicilon Media has managed to prove its potential and significance in the Vietnamese advertising market by owning over 37,000 high-performing screens across more than 3,600 buildings, accounting for 92% of the market share meeting its exploitation standard, far surpassing industry competitors. Chicilon strategically targets mid-range and high-end buildings, home to urban residents who are considered the key consumer group with high awareness, high income, strong brand recognition, and significant purchasing power. By employing approaches and strategies based on precise consumer behavior analysis, Chicilon Media ensures optimal effectiveness for brand campaigns, reinforcing its leading position and influential role in the industry.

Chicilon Media's advertising screens system in high-end buildings

The recent entry of competitors into the industry further highlights the prominence and significance of the elevator digital media channel. These new players are exploring market segments that Chicilon Media has not yet reached, such as building basements, freight elevators, areas far from elevator entrances, and floors above the ground floor. While this strategy brings innovation, its effectiveness and market acceptance require further observation. The strategy also redefines elevator media placement and offers brands more diverse options.

Elevator media holds a commanding position in the market due to its precise targeting of a highly influential consumer group. Captive viewers in elevators are more likely to engage with ads, leading to higher viewership and recall rates. Moreover, the enclosed and confined space of elevators enhances ad visibility, further amplifying its impact and effectiveness.

According to a survey by the National Academy of Sciences (NAS) from the U.S., up to 92% of people aged 18-40 can immediately remember 3,000 images in a three-second video. The results of this study have partly proven the effectiveness of elevator media videos, not only in terms of quick accessibility but also in terms of memory efficiency. In particular, Chicilon Media's short 15-second videos are constantly repeated, creating lasting impressions on viewers.

Business’ representative expects that elevator digital media will continue to hold an important role in the Vietnamese advertising market in the coming period. Brands and media agencies need to precisely target their audience and make appropriate investments to maximize advertising impacts. With the non-stop advancement of technology and increasingly fierce competition in the market, elevator digital media is expected to expand its influence within the multi-channel advertising ecosystem, and become a key channel for brand promotion and product promotion.