Chicilon Media's elevator media channel effectiveness

Chicilon Media's 36,000 advertising screen system reaches up to 40 million users every day, providing media solutions for many businesses.

Mr. Guo Zhifeng, Founder and Chairman of Chicilon Media, said that advertising is not simply a tool to convey information, but also an important way to attract and create a highlight in customers' minds. Accordingly, Chicilon Media has developed an elevator media channel aimed at attracting viewers' attention.

Viewers are easily attracted and pay attention to advertising content at close range

According to recent statistics on smartphone users in Southeast Asia by Insider Intelligence, in 2023 the number of smartphone users in Vietnam reached over 63 million people, far exceeding Chicilon's number of 36,000 elevator advertising screens. Though the number is disproportionate, using elevator advertising channels still brings different benefits and effectiveness. 

The digital elevator media channel targets middle- and high-end audiences. "The network is also covered throughout high-end apartment buildings and offices, in locations that must be passed every day, with a high broadcast frequency, not affected by external factors, accessible viewers in close range, and viewers in a passive state," the representative said. "Advertisements are broadcast while viewers are waiting idle, so the effectiveness of this advertising channel is very high."

In addition, screens in elevators are often much larger than screens on smartphones.The large sizefacilitates the display of advertising content with high resolution and clearer details, highlighting the advertising content and increasing emphasis.On the contrary, advertising on smartphone devices makes many people afraid.

According to a Captivate research earlier this year, up to 80% of consumers choose to skip sponsored ads, with only 4 out of 100 impressions attracting the viewer's attention.

Therefore, both optimizing costs to bring the best advertising effectiveness and making it impossible for consumers to refuse advertising are also what brands care about. Under this current situation, digital elevator media channels with the above advantages are expected to become a suitable choice for businesses to accelerate their brand recognition in the market. 

Chicilon Media currently owns building elevator media resources with wide coverage and advanced technology equipment, meeting market needs in the new era. The building elevator media that the company operates has won gold awards at international advertising festivals for most effective media channel and most valuable media channel for investment, among others.