Chicilon Media Updates Advertising Slogan – A Strategic Upgrade to Reinforce Brand Trust

In an era where digital transformation is reshaping the entire marketing and communications industry, the pursuit of campaign effectiveness—measured by objective data—has become the new standard for all advertising platforms.

Starting from Q2/2025, Chicilon Media officially updates its media slogan from “Influencing 40 million key consumers” to “The most effective media platform.”
This seemingly modest shift actually reflects a deep strategic repositioning, as the company pivots from focusing solely on coverage to emphasizing the true effectiveness of its media network.

A Timely Transformation

Chicilon Media has solidified its market position with one of the largest digital advertising networks across office buildings, supermarkets, and airports—boasting 32,800 optimized digital screens and commanding over 90.4% market share. The previous slogan reflected a strategy focused on breadth—maximizing nationwide reach and visibility.

However, changing consumer behavior and evolving brand expectations are demanding more: advertisers now require transparent data, clear reporting, and verifiable campaign results. The key question is no longer “How many people did the ad reach?” but rather, “Did the ad actually work?”

Recognizing this shift, Chicilon Media chose not to stand still—but to take the lead. The new slogan boldly signals a new direction: moving from "advertising more" to "advertising better." Mr. Guo Zhi Feng, Chairman and CEO of Chicilon Media, stated: “In a market demanding transparency, effectiveness is the only metric that matters. We’re not changing with the trend—we’re setting it.” 

A Slogan That Reflects the Digital Transformation Era

“The most effective media platform” isn’t just a new expression—it’s a brand manifesto for the digital age. Behind the words lie a series of internal strategic upgrades:

• Optimizing the media system: Expanding premium ad inventory in key buildings, ensuring all screens are placed at ground-floor entrances, elevator lobbies, and direct eye-level positions.

• Driving technological innovation: Standardizing cutting-edge display systems with wireless connectivity, simultaneous broadcasting, vivid audio, and rapid content updates.

• Aligning goals with clients: Focusing on clients’ KPIs—emphasizing measurable conversion and influence—moving beyond screen count or low pricing as selling points.

• Building a performance-oriented internal culture: Every department—from sales to operations to engineering—now follows a unified standard: performance is measured by real success achieved for the client.

Transforming to Shape the Future – A Commitment to Long-Term Effectiveness

This slogan change is far more than a rebranding exercise. It’s a clear declaration of Chicilon Media’s development philosophy in a new era:
To be a strategic media partner, not just a screen provider.

As technology increasingly dictates how brands connect with consumers, digital building media, when well-invested, becomes a powerful, enduring touchpoint with wide-reaching influence.
With its new slogan, Chicilon Media reaffirms its long-term promise:
Every campaign will not only ensure brand presence but deliver verifiable, data-backed results.

This is a strong, enduring commitment—an unmistakable milestone in the company’s digital-era growth strategy.