Chicilon Media Announces Termination of Cooperation with Several Buildings in Hanoi and Ho Chi Minh City

Chicilon Media has recently announced the cessation of its collaboration with several buildings in Hanoi and Ho Chi Minh City.

This decision was made as part of the company’s ongoing efforts to optimize and restructure its resources, primarily due to a significant increase in rental costs during the contract renewal negotiations. In some cases, the rental prices even doubled compared to the original value, resulting in a sharp decline in the cost-effectiveness of its advertising operations, which no longer met the company’s investment expectations.

Chicilon Media’s Commitment to Resource Optimization Standards

Since its establishment 18 years ago, Chicilon Media has maintained a strong reputation within the industry. In the increasingly competitive advertising market in Vietnam, the company has always prioritized the long-term interests of its advertising clients.

By optimizing and efficiently allocating resources, Chicilon Media ensures that every client investment generates the best possible advertising results.

Ms. Bai Ming Qing, CEO of Chicilon Media, stated that the company will be more cautious in selecting future partners, prioritizing investments in building projects with reasonable rental prices and high advertising effectiveness. This approach will ensure cost-effective advertising campaigns and foster mutually beneficial partnerships.

Chicilon Media focuses on high-impact advertising displays

In the current market landscape, Chicilon Media believes that rental cost rationality and advertising effectiveness will become key criteria in choosing future partners.

Given that the rental costs of certain building owners have far exceeded reasonable market rates, the company believes continuing cooperation would no longer deliver cost-effective advertising services for clients. As a result, the termination of cooperation is a crucial decision in the company’s resource allocation strategy.

Looking ahead, Chicilon Media will continue to strengthen its investment in technology and integrate resources to continuously enhance advertising effectiveness, creating more value for clients and building partners. At the same time, the company will promote the healthy development of the elevator advertising industry in Vietnam, reinforcing its leadership position in the sector.