Chicilon Digital Media's Communication Solution receives Vietnam Digital Awards 2024

The Elevator Digital Media solution implemented by Chicilon Digital Media in Vietnam has proudly received an award at Vietnam Digital Awards - VDA 2024. 

Chicilon Digital Media is the only media unit honored at Vietnam Digital Awards 2024 ceremony held on October 5 in Hanoi. The event was organized by Vietnam Digital Communications Association (VDCA) under the auspices of the Ministry of Information and Communications. 

Representatives of Chicilon Media receive the Vietnam Digital Awards 2024

Vietnam Digital Awards is one of the most prestigious awards in the field of information technology and digital communications, aimed at honoring products, services, and solutions that contribute positively to the national digital transformation process. Chicilon Digital Media was recognized in the category of "Outstanding Digital Technology Products, Services, and Solutions" for its modern elevator digital media system, featuring advanced high-resolution dual screens, extensive coverage, and a significant role in the ecosystem of current digital media channels.

A Breakthrough in the Digital Media Industry in Vietnam

With over 40,000 screens installed in nearly 4,000 buildings nationwide, Chicilon Digital Media not only helps brands expand their advertising reach but also optimizes viewer experience. Chicilon Digital Media's screen system is designed for installation in the lobbies and interiors of mid- to high-end buildings, providing effective and accurate access to target customer segments.

The highlight of this solution is the high-resolution dual screen system, with sizes of 27 inches and 24 inches, connected via radio waves rather than using Wi-Fi like conventional systems. This ensures signal stability, minimizes delays during ad broadcasts, and provides a seamless, uninterrupted experience. This technology not only optimizes display space but also creates vibrant advertising images that capture consumers' attention.

Chicilon Digital Media's digital screens are continuously updated with new technology

Chicilon Digital Media's elevator digital media channel stands out not only for its sharp, vivid screens but also for its realistic audio integration, delivering an impressive advertising experience. The ability to broadcast simultaneously across the system allows advertising campaigns to consistently and effectively reach audiences, enhancing brand recognition in modern building environments.

Chicilon Digital Media's elevator digital media channel has attracted considerable attention from the media and brands alike, especially as reports on communication effectiveness and evaluations from industry experts, both domestically and internationally, were recently released at the forum "Leading the New Era of Advertising - Elevator Digital Media" held in Ho Chi Minh City and Hanoi in August and September.

This highlights the importance and indispensable role of this media channel in the integrated communication plans of brands. For instance, Mr. Dirk E.G. van Motman, founder and chairman of UN:ventures, emphasized that "digital screens are not just devices; they are touchpoints that attract customers and drive shopping behavior." The elevator media channel is becoming a crucial link in the consumer experience journey, allowing them not only to encounter advertisements but also to interact through technologies such as QR codes or NFC.

Additionally, reports from third parties, along with actual images from measurement points, play a significant role in assisting brands in evaluating campaign effectiveness. This detailed data helps businesses closely monitor advertising performance and provides a solid basis for making adjustments to their communication strategies, optimizing effectiveness in real-time. This is a vital tool that enables brands to quickly grasp results and proactively achieve their business goals.

Contributing to the Development of the Digital Media Industry in Vietnam

As digital transformation becomes an inevitable trend in the economy, Chicilon Digital Media's digital communication system has proven its important role in connecting brands with consumers through advanced and modern technologies. This is also the reason Chicilon Digital Media was honored at the Vietnam Digital Awards 2024.

Vietnam Digital Awards, with the mission of promoting the national digital transformation process, has become a reputable forum for technology and digital media companies to showcase their capabilities and vision. After a thorough and impartial evaluation process from nearly 400 submitted applications, the organizers selected the top 45 outstanding entities to be honored, across five main categories: "Outstanding Digital Technology Products, Services, and Solutions," "Outstanding Digital Transformation Enterprises," "Outstanding Digital Transformation Government Agencies," "Digital Transformation Products and Solutions for the Community," and "Digital Technology Products, Services, and Solutions of Foreign Enterprises."

Mr. Guo Zhi Feng, Chairman of Chicilon Digital Media, stated: "This award recognizes Chicilon Media's efforts to pioneer the establishment of standards for the digital elevator media industry in Vietnam, creating a mark and motivation for us to continue striving to fulfill our leadership role and update the latest technologies from around the world to Vietnam."