STRATEGY LEAD

I. About Chicilon Media & The Advertising Design Center

Chicilon Media is one of Vietnam’s leading Digital Out-of-Home (DOOH) media companies,

operating a nationwide advertising ecosystem with more than 40,000 digital screens across

elevator and supermarket channels nationwide.

As part of our next growth phase, we are launching the Chicilon Media Advertising Design

Center — a next-generation AI-powered creative and advertising production platform

integrating:

• Creative Strategy

• Branding & Visual Identity

• Motion & Video Production

• AI-generated Advertising Content

• DOOH Creative Solutions

• Digital Creative Technology

II. About the Role

The Strategy Lead transforms business challenges into meaningful brand and communication

strategies, bridging consumer insight, creativity, and commercial impact.

Key Responsibilities

• Lead brand, communication, and campaign strategy development.

• Conduct market, consumer, and category analysis.

• Develop creative briefs, campaign frameworks, and strategic recommendations.

• Partner closely with Account and Creative teams throughout projects.

• Support proposal development and pitch presentations.

• Translate insights into actionable business opportunities.

• Facilitate strategic workshops and client discussions.

• Mentor junior planners and contribute to strategic excellence.

Requirements

• Minimum 5 years of experience in Planning or Strategic roles within agencies.

• Strong understanding of brand building and integrated communications.

• Excellent analytical, storytelling, and presentation skills.

• Experience developing communication strategies for multiple industries.

• Ability to simplify complex business problems into clear strategic directions.

• Strong research and consumer insight capabilities.

• Experience participating in pitches is highly preferred.

• Fluent English presentation skills are advantageous.