With the economy growing, the number of businesses is increasing, leading to unexpected competition among industry peers. This surge in brands has heightened consumer awareness, marking the arrival of the brand era. Companies that successfully build strong brands gain a competitive edge in today's market.

As consumer living standards rise, they become more discerning in choosing brands to align with their needs. Faced with similar product choices, consumers prefer brands with established reputations, perceiving them as ensuring higher quality and post-sales service.

A positive brand image is a powerful asset for businesses, attracting consumer attention swiftly amidst competition. Today, consumer product choices consider not only functionality but also intangible perceptions and the spiritual values products embody, fitting both material and personal needs.

Establishing brand credibility is not a quick process but a sustained effort involving the entire business. Building reputation plays a pivotal role in business development, offering a critical advantage in competitive markets, fostering sustainable growth, and expanding market presence.