Digital screens not only enhance product awareness but also create effective opportunities to reach potential customers.

The elevator digital media channel is increasingly becoming an essential part of current advertising strategies. Positioned in high-traffic areas like elevators, these digital screens not only boost product awareness but also provide effective access to potential customers. Through engaging messages, customers can easily learn about new brands and unique products, thereby expanding their choices.

In the shopping journey, the elevator digital media channel plays a crucial role at all three stages: awareness, consideration, and decision. At the awareness stage, advertising messages help customers grasp information about products and brands. Moving to the consideration stage, detailed information and appealing promotions displayed on screens enhance customers' confidence when comparing options and making decisions. Finally, strong calls to action (CTAs) encourage customers to make purchases right when they see the message.

Mr. Dirk E.G. van Motman, Chairman of UN, shares insights on DOOH in the Customer Journey

Recently, at the "Leading the New Era of Advertising - Digital Elevator Media Forum" held in Ho Chi Minh City and Hanoi, experts from various fields shared profound insights about the importance of this media channel. Dirk E.G. van Motman, founder and chairman of UN, emphasized that "digital screens are not just devices; they are touchpoints that attract customers and drive shopping behavior." The elevator media channel is becoming a vital link in the consumer experience journey, allowing them to not only encounter advertisements but also interact through technologies like QR codes or NFR.

Enhancing Brand Recognition in a Competitive Environment between Businesses

In an increasingly competitive landscape, businesses strive to differentiate themselves and enhance brand recognition. Ms. Ngoc Dung, Vietnam SMB Lead at NielsenIQ Vietnam, pointed out that the elevator digital media channel combines favorable factors such as the ability to reach target customers and high visibility frequency, significantly improving brand recognition.

According to Ms. Trang Pham, Senior Integrated Marketing Communications Manager at Suntory PepsiCo Vietnam, "elevator digital media offers a natural and close approach to consumers." This allows brands to create vivid and memorable experiences, reinforcing their position in consumers' minds.

Elevator advertising helps businesses enhance brand recognition

Experts also note that, alongside strong reach, one factor businesses are particularly concerned about is the investment cost for advertising on this channel. Compared to outdoor advertising or television, digital elevator media is much more cost-effective while still ensuring high visibility.

Mr. Drihen Amin, Client Director at Income Insurance, believes that digital elevator media plays a crucial role in establishing sustainable goals. With a moderate budget, businesses can maintain continuous and stable visibility in front of potential customers in enclosed spaces. High reach to potential customer segments helps businesses increase sales while also enhancing brand recognition.

From the experts' perspective, the digital elevator media channel is not only a top solution for businesses looking to optimize advertising costs and effectiveness but also plays a significant role in the customer journey. With the ability to reach the right audience, modern interactive content, and reasonable investment costs, this channel creates opportunities for brands to make a strong impression in customers' minds.

The presence of elevator advertising guides customers through each step of the shopping journey, from awareness to purchase decision, while building trust and connecting with them. This not only increases conversion rates but also helps brands reinforce their position in consumers' minds, thus boosting sales and brand recognition in the digital age.

In Vietnam, Chicilon Media takes pride in being a leader, always pioneering and innovating to deliver optimal value to customers. The company has proven its strength and potential in the Vietnamese advertising market by owning over 40,000 display devices and is committed to continuing investments in technology, improving service quality, and expanding its customer network to maintain its leading position in the market.