HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

HOW TO MAKE YOUR BRANDS BECOME THE CUSTOMERS’ FIRST CHOICE

2021-04-19

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Source  :  Marketing Category
Date : 14/04/2021
Author

: Mr Feng

 

Why have McDonald's and Starbucks been so rampant all over the world for decades? Each brand holds an important position in the minds of customers and becomes the first choice in their needs. For example, Red Bull stands for energy drinks and Haidilao stands for service-oriented hot pot.

Many business people always want their brands to become the top choice of consumers that is to successfully capture the consumer's mind. In the current internet age, people have the ability to access information in large quantities, and with more developed social media. The competition for brands is growing stronger, so how can brands attract the attention of consumers and make consumers choose your brand first?

 

 

 

We should understand and clearly distinguish that user perception and product realism as two different concepts. The first is to get to affect customers’ minds as well as their needs, then promote information and experience that our products could bring to the customers. Having a good product is a prerequisite for a company to win, but gaining user recognition is the key to absolute victory.

 

 

 

For many customers, the brand is a guarantee of quality, it can shorten purchase decision time, and build customer loyalty. It is not difficult to realize that the brands loved by many people always have a stable position on the market. Branding helps the company not only selling its products well but also easily selling them at better prices.

Nike logo T-shirts are instantly valued by many times more than ordinary T-shirts of comparable quality. Therefore, branding requires constant recognition from customers. Once a brand takes first place in the consumer's mind, it is difficult for another brand to occupy the same position.

 

 

How to do it? There are some important points as follows:

First of all, Hegemony strategy. If your company has strengths, production scale, product quality, market sales, brand influence is among the best and there are no other particularly strong brands in the industry, then Hegemony is the best positioning strategy for the company to win first place in customers’ minds as soon as possible.

The second strategy is to stand out among your competitors. You don't have to outdo your competitors to create a successful brand, what you need to do is to be different in your own way. There are specific ways to do that.

The second strategy is to stand out among your competitors. You don't have to outdo your competitors to create a successful brand, what you need to do is to be different in your own way. There are specific ways to do that.

The third strategy is to stay where they are and fight against brands that have already made their position in customers’ minds. If your company has very good capabilities, but the industry already has a leading company, what you must do is step by step forward, apply a position guarantee policy, avoid the competition of the leading company. And more importantly, you need to focus on developing according to the trends as well as the needs of the market and doing well in second place.

The fourth strategy is positioning, which is changing customer perceptions. The marketing point of the positioning strategy is to focus on breakthroughs in aggregating resources; concentrating limited resources on a single category or regional market; and doing your best to create a segment in which you can be the number one company in the market. It is better to be a big fish in a small river than to be a small fish in the ocean.

The fifth strategy is brand awareness and affirmation. The recognition is the complete unity between the content and the appearance, the image, and the brand's positioning, and the brand equity is the spiritual meaning. Brand identity and brand equity have strong stability and can be used as the basis for brand positioning in the marketplace. Whether exclusive or shared, there is always one core step, which is exploiting the first positioning point from the customer. Understand and develop 4 angles of customer perception positioning, which are brand personality, brand culture, brand value, and the relationship between brands and users.